Fashion is Served!

The Neiman Marcus Spring 2025 Campaign kicks off with a delightful pairing of food & fashion. Pushing high fashion, fun color pairings & fresh editorial photography to the forefront of all digital & print for the season.

As the design lead for Social & Paid Media, my job is to implement & adapt this design direction to fit both channels. Here are some examples of Social & Paid Media assets from the Neiman Marcus: Cafe Society, Spring 2025 Campaign.

Social Media

Neiman Marcus Presents: A Pocket Guide to Great Taste

“Introducing Neiman Marcus’ A Pocket Guide to Great Taste, an epicurean edit of fashion and food. In celebration of our Spring 2025 campaign Cafe Society: Fashion is Served, we have gathered cherished recipes, favorite restaurants, and culinary memories from some of our top designers along with insight into hot tables in the world’s style capitals, and iconic Neiman’s recipes…. Good taste is always in fashion.”

This project was taken on by the NMG internal design team as a PDF book on our website. My role in bringing this Pocket Guide to the customer was ideating and creating a version of the content that was suited & would perform well on Instagram.

I created the assets you see below that ran as separate Instagram stories that were spaced out week to week, launching 5 Fridays in a row & were ultimately saved to a permanent ‘City Guide’ highlight on the @neimanmarcus account for customers to go back and reference.

New York City Guide

London City Guide

Milan City Guide

Paris City Guide

A Guide to Neiman Marcus in-store Restaurants

Campaign Interview Reels

As a part of the Spring 2025 Campaign, Neiman Marcus interviewed some of the talent featured in our Spring Campaign - including; Kathy Hilton, Mr. Chow, Pat Cleveland & more. I was responsible for editing long-form interview clips and building them into short videos for Instagram Reels & TikTok, along with creating the graphic text overlays for each video.