Neiman Marcus Holiday Epicure
A Mirror of What’s Inside
When I was approached by our internal print manager to assist in holiday epicure, I was assigned all variations of liquor cakes (featured in the photo on the left). They are made in a bundt shape so I wanted the design on the outside of the tins to mimic that in a way. Using Adobe Illustrator, I started making the organic shapes that you can see on each tin.
Taking that approach one step further, I wanted the color on each tin to reflect the flavor of the cake inside (lemon vodka is light gold, bourbon pecan a darker burgundy, etc.)
This design remained on liquor cake tins for two consecutive holiday seasons. Below I have added images of the different larger cake tins as well as the multi-flavor packages.
In Good Company
To the right, you can see the liquor cake tins and how they play off of the rest of the holiday epicure products and their packaging.
Products like the large popcorn tin and jar full of cookies have a more playful script/type treatment whereas the liquor cakes remain an elevated staple of the season.
