FASHION MONTH: FALL 2025
As the lead designer for Neiman Marcus social, I had the task of creating different text lockups for the franchises that Neiman Marcus features every fashion month; A Closer Look, Collection Confidential, and What When Wear. The biggest challenge was making all of these text lockups bold & memorable while each being unique as well as laddering up to the overarching Neiman Marcus brand look/feel.
NYFW STREET STYLE
SVP & Fashion Director Roopal Patel is seen on the streets of NYC in the chicest of fashion week looks. I created a round up post of her looks with shoppable product for the customers that felt inspired to create their own NYFW looks at home.
The biggest challenge during fashion month is being agile. Anticipating content and having design templates created beforehand to make the design/approval process seamless between marketing and creative is KEY. We always want to have our finger on the pulse and don’t have the luxury of not turning over within 24 - 48 hours.