ABERCROMBIE & FITCH: FALL 2026 DESIGN DIRECTION

Inspired by the creative of Abercrombie & Fitch, I wanted to see if I could take an elevated approach to what their Fall season could look like if they leaned into the nostalgic feel of ‘Back to School’, just marketed towards older Gen Z/Younger Millennials.

The goal of this project was for me to walk you through what a fall campaign should look like from a strategic point of view, including key selling points and all executional deliverables for each channel.