ABERCROMBIE & FITCH: FALL 2026 DESIGN DIRECTION

Inspired by the creative of Abercrombie & Fitch, I wanted to see if I could take an elevated approach to what their Fall season could look like if they leaned into the nostalgic feel of ‘Back to School’, just marketed towards older Gen Z/Younger Millennials.

The following images walk you through what this concept would look like at every step of the process.